We are PROFESSIONAL PIONEERS from Paris. We exist to be at your service.
OUR MISSION is to elevate and showcase expert professional talent, with safe and superior performance. Beyond the client, we see THE INDIVIDUAL.
TOGETHER, we can achieve physical and emotional transformations and boost self-confidence and pride. TOGETHER, WE CREATE HAIR CULTURE.

L’Oréal Professionnel Paris was born in Paris, founded by the pioneering spirit Eugène Schueller who invented everything to support and service hairdressing professionals. A trusted bond was forged with the professional
hairdressing community over 111 years ago which remains stronger than ever.

In today’s ever-changing world, L’Oréal Professionnel Paris remains by the side of professionals, from artistry and innovation to education development and business. From our game-changing innovation Metal Detox, capable of neutralising metals from the hair, to  French Balayage, achieving natural results, whatever your client’s balayage desire, L’Oréal Professionnel Paris has a solution to your every need.

We are here to help you realise your dreams and support this incredible Industry to flourish.