At the service of every hairstylist since 1983, the Davines brand path has always combined the professional knowledge of its laboratories based in Italy with the most advanced technologies for the creation of high-performance products with particular attention to people and the environment.

Davines constant commitment to ever-greater sustainability of its formulations, using very high percentages of natural origin ingredients, compensating of 100% of the packaging, using mainly plastic made from vegetable sources, the support to its community of professionals and brand lovers, has led the company to B Corp Certification: a company that uses Business as a Force for Good through Beauty and Sustainability.

WATCH US!

 Davines has moved to the next level in colour, becoming an industry reference for products and education with high-level and accessible training, creative inspiration, and suggestions to improve the in-salon colour offer. A “colour house” with international master trainers and worldwide hairstylist ambassadors full of passion and knowledge can enhance your talent and professional growth. They combine their techniques and tools with the Davines state of the art colour formulas obtained, balancing selected natural ingredients with innovative technology, active principles, and complex ingredients from natural origin in a coherent approach towards sustainability without compromising performance.

Discover more on  www.davinesprofessional.com

LIGHT.TIME&COLOUR – THE CONCEPTUAL COLLECTION BY TOM CONNELL “DAVINES HAIR ART DIRECTOR”

SUNDAY 27 JUNE – 12.15PM & 3.15PM

The “Light. Time & Color” collection is the latest project that encompasses the research of Davines’ Hair Art Director Tom Connell into the interpretation of each woman’s individuality, going beyond hairstyling and the pure creation of a look to get closer to fashion, music, architecture and design through multiple references. Each portrait of this collection contains references to socio-cultural, musical and artistic contexts that have influenced Tom Connell’s perception, making it difficult for this collection to integrate into the simple context of hairdressing, but rather making it very close to a work of art.

Colour takes centre stage, leaving technique in the background. First, people see the unusual shades of colour as the guide to interpreting the image. Each tone, be it strong and original, is still sober and elegant; the meticulous development of the colour shades is harmonious, revealing details and contrasts that are sometimes delicate and quite clear.

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STILL, WE ARE NOT THERE YET – OUR PATH TO CO2 REDUCTION AND A MORE SUSTAINABLE FUTURE

An awareness-raising project that outlines the company’s path to net zero emissions by 2030.

To take concrete action against the problems linked to climate change, Davines began to reduce its carbon footprint back in 2006. This has led to the company becoming carbon neutral in 2018 by monitoring, reducing and offsetting all emissions caused by group activities under their direct control and produced by their offices, production departments and energy supply. A remarkable result but still not enough – which inspired the claim for the project “Still we are not there yet.”

Since 2019, Davines, along with 800 B Corporations, have been committed to achieving net-zero emissions by 2030, 20 years ahead of the goal established by the Paris Agreement for 2050.

Achieving net-zero emissions is a declaration of intent beyond carbon neutrality because it recognizes companies’ indirect responsibility. It is a goal that can only be achieved thanks to constant calculation and monitoring of emissions and the subsequent reduction of greenhouse gases not solely through direct action on emissions but by involving everybody in the supply chain. This is only made possible by working together to choose raw materials, raise awareness, improve processes, logistics and the handling of production waste, and much more. Finally, in 2020, Davines took part in the Regeneration 20|30 project, an alliance of companies, institutions and associations committed to an ecological and economic transition to a more sustainable future.

Learn more on this project here: https://bit.ly/3zMzReb