Aveda is a pioneer of holistic beauty, and a champion of environmental responsibility. Aveda was the first beauty company using 100% post-consumer recycled PET. With every package we develop, we're mindful of our environmental footprint and work to minimise our packaging and maximise our use of recyclable and post-consumer recycled materials.

Aveda is a 100% vegan, plant-powered brand with an environmental mission, created by a hairdresser that was deeply committed to our impact on the plant. Aveda creates high performance, botanically-based products for beauty professionals and consumers while continuously striving to conduct business in an environmentally responsible manner.

Across it’s more than 40-year history, Aveda has showcased how it fundamentally cares for the world we live in. Aveda cares for the world that we live in, always has, always will – we call it the Aveda way. Aveda has always been cruelty free and since July 2019 all manufactured products are 100% vegan too. A pioneer in post-consumer recycled packaging and manufacturing is wind and solar powered. At least 90% naturally derived ingredients and unforgettable 100% naturally derived aromas that smell so good, they even have their own hashtag #SmellsLikeAveda!


Aveda’s high performance, vegan Hair Colour is hair colour to feel good about! 93% naturally derived with infinite shade possibilities. Rich, radiant brunette, high-lift blonde, fade-resistant red – even vibrant purple results are achievable with Aveda Hair Colour. Formulated to be true to tone, provide maximum grey coverage and improve the condition of damaged hair. A signature blend of protective plant oils, including certified organic sunflower, castor, jojoba, coconut and babassu, help condition hair and provide radiant shine with essentially damage-free results.


Botanical Repair™ is Aveda’s unique, plant-powered take on holistic hair repair. It repairs and strengthens hair from the inside out, going three layers deep to help strengthen hair at its core while improving visible signs of damage leaving it looking healthier and shinier. It does this with a plant-powered molecule that penetrates the cortex; a nourishing, macro green blend that smooths the cuticle to detangle, helping prevent breakage; and a plant-based complex that mimics the benefits of the hair’s outermost F-layer to help protect hair from humidity and water that can make hair more fragile. A simple, professional service with supporting home care maintenance, be the first to experience the incredible results on Colour World TV 2021